Heresman's Blog

Who and What Is Shping?

As long as human being is still existing, technology as results of their intelligence will also always being developed. As recent and popular circumstance of technology, blockchain is started to be applied in many field of human life even this term is originally coming from information technology. In information technology field itself, this technology is being applied to drive another development of information technology in order to be more advanced and easier in the implementation. This is applied also in terms of one of the most liked in human activities while some other people classify this activity as hobby, shopping. This term actually is a daily activity that should be carried out by people to meet their daily need as many goods and stuff to be obtained in a traditional market or modern. The key point is that human who use the stuff or goods called consumers, a seller which meet with consumers called retailer both traditional and modern and a party to produce stuffs or goods called producers in form of manufacturer or fabricators who owns brands.

As recent shopping activities is involving application and internet then people is changing their way to shop and collecting information conventionally just see advertisement or ask people, now people collect information from smartphone to find complete information of a product to be purchased, seeking reviews and approvals before and after consumers take the product to the checkout counter. In this way then Shping is present to help many stakeholders of shopping to integrate each other innovatively by providing value added to each stakeholders of shopping. The stakeholders which is directly receive Shping value added are at least: consumers, retailers, distributors, manufacturers or brands holder, certifications body and governments.

Shping itself is not a new business as it was founded in 2012 and really doing business since 6 years ago, Shping Platform (www. shping.com) has evolved from the Authenticateit (www.authenticateit.com) and currently has 24 brand partners. (http://authenticateit.com/partners/). So they had running the business for around 6 years, a sufficient time to see the proof of business running well as commonly the point of business to be running well at least 2 years. This Shping has been downloaded by users for around 50,000 with initial iteration of the App (Authenticateit). Shping has been operating in 4 major countries, the headquarter is in Melbourne, Australia  and three other international offices are in Singapore, Beijing (China), and Moscow (Russia). Each office participates for daily business operation such as educational seminars, onboarding participating businesses, local promotion, and marketing. So this Shping is already generating revenue since running the business. So far, Shping has engaged strategic alliances with a number of global partners such as:

→          GS1: Australia, Singapore, Russia, Malta, Azerbaijan, Australia

→          Certification bodies: Australian Certified Organic, AsureQuality

→          Institutional bodies: National Farmer`s Federation, WCO (World Custom Organization) CIQ (China Inspection and  Quarantine),  Rosselkhoznadzor  (Russian  Federal  Service for Veterinary and Phytosanitary Surveillance) and the Asia Food Safety Zone in Changchun (China).

Shping is created with the ability to help manufacturers and  retailers  to  improve  transparency,  traceability,  protection and accountability for their supply chains as required by certified body or government. Shping also has the goal to provide consumers, brands and associated organisations with an innovative shopping experience. Shping aims to address the challenges of the new market systematically, sustainably and with the potential to scale for the betterment  of consumers, brands, retailers and associated businesses. Central to our belief is a fundamental paradigm shift that sees recipients of the communication rewarded directly for their vigilance, loyalty, engagement and attention with Shping Coin.

Before know the product more, it is better to know who are this innovative product creators. Shping divides the team into 5 (five) classifications, here they are :

1. Executive Officers :
   1. Gennady Volchek,Chief Executive Officer & Founder
   2. Andrei Kucherov, Chief Technology Officer
   3. Tony Lee, Chief Marketing Officer

2. Management Team:
   1. Maria McInally, Customer Service/ Account Manager
   2. Nurul Huda Ab Hamid, ASEAN Corporate Sales Manager, Shping Singapore Office
   3. Sasha Xie, Business Development Manager, China
   4. Evgeny Markelov, Chief Executive Officer, Shping Moscow Office
   5. Evgeniy Srednyakov, Partner & Client Service Director, Shping Moscow Office
   6. Absan Abdulhafedh, Community Manager
   7. Christine Rianne, Head of Product Recall Data Excellence

3. Development Team:
   1. John Wesley Salvador, Senior Developer
   2. Anton Jabchinskij, Erlang Developer
   3. Maria Arshava, QA Manager
   4. Ivan Vasliev, Erlang Developer
   5. Kirill Lyubimov, Mobile Developer
   6. Dmitry Moryashov, DevOps Engineeer

4. Non Executive Advisory Board
   1. Jorij Abraham, Managing Director Ecommerce Foundation
   2. Lukas Sieber, Executive Director North America, Greater Zurich Area (GZA)
   3. Leanne Kemp, Founder & CEO, Everledger
   4. Sergey Sergienko, CEO of Chronobank.io
   5. Adam Posner, CEO and Founder – The Point of Loyalty

5. Strategic Partners
   1. Asure Quality
   2. Australian Certified Organic
   3. Everledger
   4. GS1 Australia
   5. GS1 Azerbaijan
   6. GS1 Russia
   7. GS1 Singapore
   8. GS1 Malta
   9. Interface Public Membres
   10. Icobox
   11. National Farmers Federation
   12. Australian Digital Commerce Association
   13. Novagraaf, Intellectual Property
   14. Fintech Australia
   15. And some others government authorities

Those team above is well established organization to run this project, even actually not running new as this Shping had been established in 2012. So now Shping just to develop and continue the established business was founded by Mr Volchek with the goal of preventing the counterfeiting of products in the retail market. His original idea was to implement EPCIS industry standards into a cloud-based solution that could be offered to organizations as a software as a service (SAAS). Based on that then Shping innovatively created in a platform that has a goal to to evolve into a new token of exchange that incentivizes consumers, brands, retailers and associated organizations to work together to create a safer, smarter way for consumers to shop and share information about products in the market.

Continued existing business, the aim of Shping to be achieved simultaneously in below breakdowns:

1. To develop the world’s largest, trusted Global Product Database through blockchain innovation.
2. To provide full traceability and auditability of the supply chain for consumers, brands, retailers, distributors, certification and governing bodies.
3. To empower and incentivize consumers to instantly and conveniently assess the quality, authenticity and suitability of the products they are purchasing just by simply scanning the product barcode.
4. To enable brands, retailers and associated organisations to incentivize consumers to engage with them in a manner which is non-disruptive and customer-driven (i.e by consumer’s scanning products), and which aids in the purchase of their products, and strengthens brand loyalty and reputation.

How innovative is the service provided by Shping?

Shping is the brand of Authenticateit Pty Ltd  (Authenticateit) which  delivers and  provides the Shping Platform. As presented above that the Shping  Platform  connects  brands,  retailers,  consumers,  and other associated stakeholders like government institutions (e.g AsureQuality), certification agencies (e.g Organics Australia) and customs (e.g  World  Customs Organization). Shping is  the first platform of this kind of service to be innovately and unique, it will enable practical and simple communications between consumers and other stakeholders making it a powerful resource to assist consumers to decide a purchasing. below to be presented the relationship of stakeholders encouraged by Shping :

Shping operates to use data gathered and also then issued to the stakeholders through a  Global Product Database which  is  supported by a growing number of reputable, validated data sources such as GS1 (the organisation responsible for managing global barcode standards), product  recall  portals  from  around the world and Everledger (a digital global ledger that tracks the provenance of high-value assets such as diamonds in an authenticated immutable manner) and others.

Shping is also a marketing and consumer engagement platform that enables participating brands and associated organisations to incentivize consumers who scan their products. Through this way then Shping help brands to engage consumers loyalty and for long term engagement.

Innovative And Unique Added Value Provided by Shping

Shping uniqueness and also innovative to provide added value to the shopping stakeholders in form of Features and benefits to at least for : consumers, manufacturers / brands, retailers and industries. The added value to be explained below :

1. Features & benefits for consumers : Shping App that enables consumers to tap into Shping’s Global Product Database to extract useful information to support them with their shopping choices then consumers will earn rewards in the form of Shping Coins. There is also Shping Status which is consist of five tiers of status – Basic, Bronze,  Silver, Gold, and Platinum. Each status change will be triggered by specific achievements and milestones as users become more active and frequent users of the Shping App. The latest is Shping Buddies for inviting and adding others to use Shping App and add them into user’s network called as a “Shping Buddy”. This inviting and adding Shping Buddies will entitle users to earn bonus Shping Coins and also the opportunity to receive additional Shping Coins on a monthly basis for each active Shping Buddy in their network.
2. Features & benefits for brands : Shping Marketing Module which provide brands and marketers with a new and highly targeted channel to send useful messages to consumers when they scan their product’s barcodes with the Shping App. Other is    Shping Security Module that provides brand owners the  ability to activate powerful brand protection and security features by serialized global  trade  item  number  (SGTIN),  and  a  unique  data matrix  code for identifying and tracking.
3. Features & benefits for retailers : Shping Retail Module that enable assisting retailers to establish a direct channel with consumers who have scanned products in their stores,  to make cost-effective  marketing tool that can be used to personalise and  target  marketing  messages.  This module is under development and to be planned for delivery by the end of the first quarter of 2018.
4. Features & benefits for the industries : auditing a product’s chain of custody through the supply chain, identifying instances where certifications may be misused or counterfeited , enabling product messages to be pushed to customers that promote or enhance the certifications (e.g Certified Organic Australian produce), Incentivizing customers to purchase products, add reviews, or subscribe to other digital channels such as email lists or social media, meeting new compliance and industry regulations for traceability down to the saleable unit, especially in regulated markets such as food and pharmaceutical industries.

Other thing to be considered for Shping is the data to be processed are valid as gathered from sources including consumers, brands, retailers, manufacturers as well as  government- owned and independent certification bodies and agents acting within the supply chain. These data are collected into a continuously updated, distributed product database (the  Global Product Database). Below to be shown data flow in Shping App :

The Shping database architecture uses GTIN as the key index to allow it to link to other product-related data including SGTIN data. By scanning GTIN and SGTIN barcodes, Shping users can reveal valuable information about products to help them feel safer about their product choices. The Shping Platform is  powered by  Ethereum  smart contracts,  and manages product traceability  on  the  back  of  hyperledger  and GS1 standards. Shping combines the GS1 EPCIS standards (https://www.gs1.org/epcis) with powerful blockchain  technology.  To help create a private blockchain based on the  Hyperledger  Fabric  (https://www.hyperledger.org) since Shping  has partnered with Everledger. All brands, distributors and retailers can become a member of this network, start their nodes and use EPC Codechain. Shping’s blockchain integration agent will provide blockchain information to consumers and third parties via EPCIS SOAP service.

As above presented, Shping uses trusted Data Sources, such as from Brands and their Supply Chain, from GS1 Local Members, Data from Certification Authorities, Data from Recall Portals, Crowdsourced Data means Shping incentivizes users to create and verify product information, product location and the appeal of products in their possession, using the Shping App by rewarding them with Shping Coins, data from Government such as IPM – the system used by the WCO (World Custom Organization) which enables customs officers to access records pertaining to the full chain  of custody of a  product.

Other interesting innovation and unique of this Shping is Marketing & Consumer Incentive System. This system allows promoting for engagement by offering Shping Coin between data sources this Shping coins is an ERC20 compliant, Ethereum-based, smart contract currency to be created and distributed by Shping Pty Ltd (Shping Co), and will be integrated within the Shping Platform through an agreement between Authenticateit and Shping Co. This Coins will be used by brands, certification authorities and retailers to incentivize Shping App users to engage with product information and participate in other pre and post-purchase activities through the App. Below presented the scheme of Marketing & Consumer Incentive System.

Bonus Structure for Token Buyers during the Token Pre Sale

Beside above innovative and unique offer by Shping, there were Token PreSale that was commenced at midnight on 22nd January 2018 and to be ended at 23.59pm on 31 January 2018, Central Eastern Time (CET).

Structure of Distribution

 Shping Co nor Authenticateit will never create additional Shping Coins outside of the initial Token Sale and distribution. Below are presented the structure of distribution of the token :

Here below to be presented also Shping’s application development roadmap:

Monetisation Model

The Shping App will be free for consumers to download and use. Brands, manufacturers, retailers, certification bodies and authorities will be charged licensing, setup and maintenance  fees to  adopt and  integrate Shping’s modules, which will  be proportionate   to the extent of the work required to onboard them onto the Shping Platform and provide any customization required. More information of token sale can be seen at this link : tokensale.shping.com.

Further information of this Shping can be obtained at below links :

Telegram Promotional Partner: https://t.me/ShpingPartnerProgram
Telegram Community: https://t.me/ShpingCommunity
Telegram Announcements: https://t.me/ShpingTokenSale
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=2697671.0
Reddit: https://reddit.com/r/ShpingCoin
Twitter: https://twitter.com/ShpingApp
Facebook: https://www.facebook.com/ShpingApp
Linkedin: https://www.linkedin.com/company/17959229
Medium: https://medium.com/@Shping
Youtube: https://www.youtube.com/channel/UCoQ9aka_nNRI4NylV64O6AA
Github: https://github.com/Shping
Gitbook: http://docs.shping.com

WeChat ID: shpingcoin